There are at least 3 ways how influencers make money on TikTok. These three include fans donations, sponsored posts, and selling their merch.
Donations on TikTok are in-app coins and virtual gifts which followers give to their favorite creator to thank for great content. Coins later are turned into TikTok diamonds, and can be cashed out on PayPal.
To get started, first grow your fanbase and engagement; then, go Live. Cannot see the Live button? This is likely because you are younger than 16, or do not have enough followers on your account. If you want you can buy TikTok followers starting at just $2.67.
Sponsored posts are partnerships between a business and an influencer who promotes a brand by mentioning it in a video, or wearing branded merch. Influencer’s fee is negotiated, and may include one or several posts. TikTok Money Calculator helps you estimate how much influencers make from a single sponsored post.
Much like Twitch and YouTube, nearly all big-name creators on TikTok sell branded merch on their websites. You see them wearing branded hoodies, T-shirts, etc.fooling around making videos.